Daft Property - Irish Property News

Another year over, what do we know? Five years on from the crash, what have we learned? There is no magic solution but we are still thinking like an island. In the end, not even sex could sell Belmayne. Nearly six years ago the north Dublin estate seared itself in the nation’s memory, with images of couples cavorting on kitchen counters, all in the desperate hope of arousing interest in an increasingly flaccid property market. At the now infamous launch party, the developer of Belmayne, Donal Caulfield, wearing a diamante-studded Roberto Cavalli beanie, promised buyers “gorgeous living” in four-bedroom houses with curved walls, all for €600,000.  (Below: one of the famous “gorgeous living” ads) The “gorgeous living” hoardings are long gone, as are the prices. No-nonsense signs on the Malahide Road now advertise houses in Belmayne starting from €245,000. Belmayne is just one attraction in north Dublin’s property market Ground Zero. In 10 minutes you can drive from t...