Skip to main content

Irish Property - Deal Or No Deal? It's Your Call...

2008 Review: NEGOTATING:


It was the year everybody learnt how to haggle. Arthur Beesley reports...

HERE'S A dilemma. After searching for that sleek new home, you've finally found just the place, done the deal, raised the money, surveyed to your satisfaction and readied your crew for the big move. All that remains is to ink the contract.

Should you sign? Or should you refuse, warning that you will withdraw if the vendor won't cut their price? After all, there may be no one else in the race. And the vendor, for whatever reason, may be under pressure to complete the sale. Threatening to pull out now might endanger the deal, but a lower price would improve your fiscal position.

Your call. You're a buyer in a rapidly declining market. Your job is secure, your bank is on board and you're ready to transact. You might see dishonour in seeking to snatch better terms after a "final" agreement is reached - or you may decide there's no place for moral quibbles in a purchase of this nature.

It's simply business. If the market has dropped in the couple of months since the sale was agreed you judge you can extract a superior deal, then maybe you should try.

But if your heart is truly fixed on the property and you fear it will fall from your grasp, then maybe not. Just as the vendor may have no choice but to capitulate, they might also pull the sale entirely.

Either way, the last-minute pull-out is not uncommon in the current scene. As the bubble deflates, buyers are the market makers.

Gone is the time when estate agents could relentlessly play one buyer off another, the price rising all the time while the vendor sat back in anticipation of a neat little fortune. Now the buyer is king.

That assumes, of course, that banks are willing to lend. All the negotiation nous in the world is worthless if funding is not available. If banks stoked the boom with a seemingly limitless supply of money in the good times, their credit assessment these days verges on the obsessive.

They are by no means as liberal when it comes to making funds available, loans take longer to negotiate and the upper limits on loans have dropped significantly.

This, too, has a bearing on price. In every transaction in every market, there's a "quoting level" at which the property is priced and an "acceptance level" at which the vendor might sell. In a rising market, the acceptance level typically rises above the quote. In a falling market, it's below. In a full-blown crash, the gap between the two widens by the day.

New figures from the Central Bank indicate that the market reached a virtual standstill in October, when the annual rate of increase in residential mortgages was at its lowest point since 1986.

The net increase in mortgage lending throughout the market fell that month to a total of only €26 million from an average of €700 million in the previous three months.

This presents a big opportunity for buyers, particularly in the new homes market. Under mounting pressure from their banks and their other creditors, many developers have already dropped prices by as much as 30 per cent in a desperate effort to drum up business and maintain an inflow of cash.

Even after that, industry participants say buyers in certain cases have extracted further discounts of 15 per cent. In the current climate, only a fool would bid at the list price. "Let's face it, nobody can give houses away at the moment," said an industry source.

Still, buyers of new homes should do their homework. Hands up all those who want to live in the top floor of an empty apartment block? Or the only occupied house in a half-finished estate with no neighbours?

The parameters of the second-hand market are broadly similar, though most vendors will be under less pressure to sell. As the economy slides, however, buyers should always bear in mind that the overall picture may look a lot worse by the time a deal closes. Beyond Christmas and into the new year, a further deterioration in economic conditions is likely. That this will pull prices down further seems beyond doubt at this point.

Thus buyers should not be afraid to offer well below the asking price. Equally, they should resist any false sense of satisfaction arising from any significant reduction in price quoted many months previously.

If the property didn't sell then, it probably wasn't worth the price in the first place.

Yet if both buyer and seller are serious, there's always a deal to be done. With the assistance of the estate agent, whose fee depends on the deal being done, both sides should be able to agree terms if both are realistic about the state of the current market.

The process takes a lot longer these days than in the boom times but the longer it goes on, the stronger the buyer's hand. The seller's neighbours might not like it at all if they opt for less than a premium price, but they may ultimately receive considerably less if they hang on too long.

That's the way markets work. For a good many years there was no such thing as a bargain in Irish property. With no upside in sight and none likely for a long time yet, now there may be.


Report by Arthur Beesley - Irish Times.

Popular posts from this blog

Ireland's Celtic Tiger Excesses...

'Bang twins' may never get to run a business again... POST-boom Ireland is awash with cautionary tales of Celtic Tiger excesses, as a rattle around the carcasses of fallen property developers and entrepreneurs will show. Few can compete with the so-called Bang twins for youth, glamour and tasteful extravagance. Simon and Christian Stokes, the 35-year-old identical twins behind Bang Cafe and exclusive private members club, Residence, saw their entire business go bust with debts of €9m, €3m of which is owed to the tax man. The debt may be in the ha'penny place compared with the eye-watering billions owed by some of their former customers. But their fall has been arguably steeper and more damning than some of the country's richest tycoons. Last week, further humiliation was heaped on them with revelations that even as their businesses were going under, the twins spent €146,000 of company money in 18 months on designer shopping sprees, five star holidays and sumptu...

As Featured On Dublin Postcards, Ad's, U2 Video...

I see in the Irish Independent today an item concerning a favourite, Dublin landmark, of mine... "THEY have featured in numerous postcards and a very famous Guinness ad, but perhaps their most important cameo appearance came when they featured in U2s 'Pride (In The Name Of Love)' video. However, Dublin City Council does not believe the Poolbeg chimneys are iconic enough to place on their Record of Protected Structures. Following a request from Cllr Dermot Lacey (Lab) to have the landmark ESB chimneys placed on the protected record, city councillors heard that city planners had conducted a survey, history and full assessment of the chimneys. They concluded from this that while the Poolbeg chimneys were considered to be of a certain level of architectural, social and historical significance, they were not of sufficient value within the meaning of the Planning and Development Act, 2000. Complex The twin red and white chimney stacks measure 680 feet in height and were construc...

Developers Cut New Home Prices In Dublin...

Developers cut prices of new homes in Dublin... Developers have sharply reduced prices at some of Dublin’s bigger housing schemes this weekend, in a bid to stimulate sales of vacant units and entice first-time buyers into the market. Price reductions of up to €150,000 are being offered at the latest releases of apartments and houses for sale. P Elliott & Co has put a total of 80 units at four of its apartment schemes, on to the market through Hooke & MacDonald, at substantially reduced prices. Prices now start at €169,000 for a one-bedroom apartment at Arena in west Dublin, while a two-bedroom apartments at Mellowes Quay in Dublin 8 now costs €269,000, down from a high of €415,000 in spring 2007. Jackson Homes, Kingscroft Developments and Durkan New Homes have also reduced prices at their schemes by about €100,000, or up to 30 per cent on peak levels. Estate agents reported strong enquiries ahead of this weekend’s releases. ‘‘Based on the level of enquiries we’ve had, we expect...